Establish the Need for Businesses to Advertise

Small businesses are the backbone of the American economy. According to the Small Business Administration, small businesses make up 99.7% of all businesses in America and they account for 48% of total employment. These businesses are responsible for creating two out of every three new jobs in the country. In spite of their importance, small businesses often struggle to get their message out to potential customers. One way to overcome this challenge is through paid advertising.

Also Read: Instagram Advertising: How to Set Up Ads On Instagram in 2022?

Google AdWords is a pay-per-click (PPC) service that allows businesses to place ads on Google.com and millions of other websites across the web. Ads can be targeted based on keywords, geography, and demographics. When someone clicks on an ad, the business pays Google a small fee.

Paid advertising can be a great way for small businesses to reach new customers and grow their businesses.

Reasons businesses need to advertise:

1. There are many reasons businesses should consider using google ads for their marketing efforts. Paid search results, or PPC, are a form of advertising that allows businesses to place their ads at the top of the search engine results pages (SERPs) when certain keywords or phrases are searched.

2. This is an extremely effective way to reach potential customers who are already looking for your products or services. In fact, studies have shown that businesses who use PPC services can see a return on investment (ROI) of up to 400%.

3. Additionally, google ads allow businesses to target specific demographics and interests, making it easier to reach the right customers. PPC campaigns can also be easily customized to meet the needs of any business.

4: Reach a large audience: It helps you to reach a longer audience interested in your services.

5: Target potential customers: You can target your potential buyers by searching online on Google.

Also Read: What Are Google Penalties & How to Recover from Google Penalties?

Conclusion: Businesses should consider using Google advertising to reach their target market and achieve their marketing goals.

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